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> Toyota made it official, 7th gen last celica generation, Mr2 also
post Jul 16, 2004 - 3:34 PM
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shid



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http://www.toyota.com/about/news/product/2...celica-mr2.html

QUOTE
Toyota To Discontinue Production Of The Celica And MR2 Sports Cars By The End Of 2005 Model Year


July 16, 2004 - Torrance, CA - Toyota Motor Sales (TMS), U.S.A., Inc., today announced its plans to discontinue sales of the Celica and MR2 sports cars by the end of the 2005 model year.


"The Celica and MR2 have been a favorite amongst sports car enthusiasts since their introductions in the U.S.," said Don Esmond, senior vice president and general manager of the Toyota Division. "The past few years, however, have been very challenging for both Celica and MR2 as competition in a segment where 'what's new' dominates and we continue to add more exciting and youthful products to the lineup such as the Matrix and Corolla XRS, Solara sports coupe and recently the Scion xA, xB and tC."


Currently in its seventh generation, the Celica was first introduced in the U.S. in 1971 and was influential in establishing the sporty subcompact segment. Since that time it has been named Motor Trend's "Import Car of the Year," one of Car and Driver's "Ten Best Cars," and the "Most Reliable Sporty Car" by Consumer Reports.

Based on the EX-1 "Car of the Future" concept vehicle, its styling was revolutionary when it first hit the market. The Celica was originally designed for consumers who were young at heart and wanted something more than just simple transportation.


Toyota introduced the popular mid-engine, rear-wheel drive two-seater "Mr. Two" in 1985. The MR2 was on the market for ten years when production went on hiatus until 2000 when the third generation was introduced. The MR2 was developed to offer consumers exotic car design and excitement without the exotic car price. Originally powered by Toyota's "sweet sixteen" 16-valve dual-overhead cam 1.6-liter engine, a supercharged version was added in 1988. A turbocharged version went on sale in 1991 prompting Car and Driver magazine to proclaim the MR2 Turbo as an exotic car for the rest of us."


The current MR2 Spyder is the first U.S.-market Toyota to offer a true clutchless, six-speed sequential manual transmission. The MR2 has not only proven its mettle as a "budget exotic" sports car, but succeeded in attracting performance-oriented buyers to the Toyota brand.
 
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post Jul 24, 2004 - 4:27 PM
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TRDCelicaFan

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Personally, I'm not convinced by the announcement. I don't see Toyota choosing to simultaneously kill off the Celica and MR2/S. That's a big risk for them to take. Killing off one series and finding out down the line you were wrong would be costly, never mind two. And there's the possibility of the Supra being left in limbo since nothing I've heard about a new one has struck me as being 100% concrete, though I'm certainly hopeful.

The Celica hasn't been the biggest seller the world has ever seen. It's always been seen as the "individual's choice" and not necessarily the choice of the masses. That said, it's always been very popular with the people who do "get it" and got good reviews. More importantly, the Celica has often been the testing ground for Toyota's latest bit of technology (the most obvious of course being VVTi/VVTLi since they're the most recent). And since it's been around so long you know it's got to have paid its dues with Toyota otherwise it wouldn't have made it to 7 generations. SO DON'T KILL IT OFF!

As for the MR2...Toyota, that sold like hot-cakes that have been recently marked down to half-price, ever since its arrival in the mid-80s. Toyota put exhaustive effort into perfecting the car, the result of which is the MR2 series being viewed as one of their finest technical achievements. Take the SW20. The only reason it stopped selling in the US when it did is because someone decided to discontinue it there. It would've carried on stomping away in the sales figures for ages if it had just been left alone, like it did in other territories. So suddenly terminating the series sounds bizarre.

They might get rid of them, and they might mean forever...right now at least...I've seen statements like that made before in the car industry and the "dead" model often makes a comeback X years later. They might only get rid of them in certain territories, or it might not happen at all. Either way if they do do it, for any period of time, it will certainly be a shame. The 6GC (particularly the ST205) has been my fave car since the generation launched.

Well, that's my 2 cents for what it's worth. Now if you'll excuse me, I'm off to fill Toyota's Inbox with all the E-mail my fingers can muster, just in case...

Posts in this topic
- shid   Toyota made it official   Jul 16, 2004 - 3:34 PM
- - Coomer   Wow. That sucks...they're dropping the MR2 an...   Jul 16, 2004 - 3:39 PM
- - shid   At least now the 7th geners won't be so high a...   Jul 16, 2004 - 3:42 PM
- - Coomer   QUOTE (shid @ Jul 16, 2004 - 1:42 PM) At least now...   Jul 16, 2004 - 3:44 PM
- - shid   Yeah, but it's always the last generation of m...   Jul 16, 2004 - 3:46 PM
- - defgeph   when will toyota relize that a solara is not a spo...   Jul 16, 2004 - 3:47 PM
- - drdos   RE: Toyota made it official   Jul 16, 2004 - 3:57 PM
- - Negative   So much for there ever being another Turbo All-tra...   Jul 16, 2004 - 3:58 PM
- - Hym3n   There's only one way they could make up for th...   Jul 16, 2004 - 4:10 PM
- - PhillyGuy086   um...they are bringing back the supra..well a new ...   Jul 16, 2004 - 4:38 PM
- - Digndoug   Personally, Iv never even really been a fan of toy...   Jul 16, 2004 - 5:05 PM
- - SlowCelica94   I love toyota. They've popped out some cool ca...   Jul 16, 2004 - 5:09 PM
- - shid   Who wants to contribute to the buy Sean an S2000 p...   Jul 16, 2004 - 5:13 PM
- - SlowCelica94   Right after the "buy me a hooker" pot fi...   Jul 16, 2004 - 5:16 PM
- - dstrbcelica   what about my swap fund?? ::sigh:: no more celica...   Jul 16, 2004 - 5:24 PM
- - Consynx   i really dont think the supra will come out again ...   Jul 16, 2004 - 5:30 PM
- - Phat_Boi   The new MR2s are clutchless? WTF?   Jul 16, 2004 - 5:33 PM
- - fastgt   QUOTE "The past few years, however, have been...   Jul 16, 2004 - 5:48 PM
- - Four   at first i would was going to say that sucks, and ...   Jul 16, 2004 - 5:54 PM
- - Ryu3x16   well....i guess... YAY! it makes my celica mor...   Jul 16, 2004 - 6:34 PM
- - RedSunCelica   Toyota is trying to become more refined and luxuri...   Jul 16, 2004 - 6:49 PM
- - chucho   bastards. If they kept an all-trac version or bro...   Jul 16, 2004 - 10:19 PM
- - Supersprynt   RE: Toyota made it official   Jul 16, 2004 - 10:55 PM
- - Manta5x   I'm gonna be sick but this maybe what the nex...   Jul 16, 2004 - 11:10 PM
- - saleeka   I wonder if japan will keep the celica or mr2 arou...   Jul 16, 2004 - 11:48 PM
- - Drocay   RE: Toyota made it official   Jul 17, 2004 - 4:31 AM
- - Outsider   Looks like my next car will be a 350z after all. I...   Jul 17, 2004 - 7:07 AM
- - Phat_Boi   QUOTE (Manta5x @ Jul 17, 2004 - 4:10 AM) I...   Jul 17, 2004 - 7:30 AM
- - 97Celica   QUOTE (SlowCelica94 @ Jul 16, 2004 - 5:09 PM)...   Jul 17, 2004 - 7:32 AM
- - BlackCelicaGT94   QUOTE (shid @ Jul 16, 2004 - 1:42 PM) At least now...   Jul 17, 2004 - 12:50 PM
- - hata   hahaha if this is true...then yea toyota will die....   Jul 17, 2004 - 12:54 PM
- - Tressa95   I dont really have anything to say...Unfortunatly ...   Jul 17, 2004 - 2:48 PM
- - Jen   QUOTE (Manta5x @ Jul 17, 2004 - 12:10 AM) I'm ...   Jul 17, 2004 - 3:03 PM
- - boosted_K2   i cant say im surprised, ive been kind of expectin...   Jul 17, 2004 - 4:17 PM
- - Jeremy1210   its a sad day.. The solara can't compete as a ...   Jul 17, 2004 - 11:20 PM
- - reborn0323   QUOTE (RedSunCelica @ Jul 16, 2004 - 5:49 PM) Toyo...   Jul 18, 2004 - 3:36 AM
- - jgreening   My prediction is the company will have new sports ...   Jul 18, 2004 - 4:34 AM
- - Andason   the 7th gens ruined it for us. frickin retards. l...   Jul 18, 2004 - 8:00 AM
- - nmanti   Unfortunatly it looks like toyota is expecting the...   Jul 18, 2004 - 8:28 AM
- - Andason   QUOTE (nmanti @ Jul 18, 2004 - 7:28 AM) Unfortu...   Jul 18, 2004 - 8:50 AM
- - shid   The AWD turbo Matrix is a 3sgte not in the US   Jul 18, 2004 - 11:17 AM
- - ghostdog   okay. wow, this is a sad start to my day. I dunno ...   Jul 18, 2004 - 11:28 AM
- - uzthedentist   This is unfortunate but it was on the cards. Reaso...   Jul 18, 2004 - 12:39 PM
- - nmanti   QUOTE shid Posted on Jul 18, 2004 - 9:17 AM ...   Jul 18, 2004 - 1:06 PM
- - coustoe   People are going with the super compact boxy look ...   Jul 18, 2004 - 1:09 PM
- - celicaman96   What kills me is how it's a trend with these b...   Jul 18, 2004 - 2:20 PM
- - reborn0323   QUOTE (nmanti @ Jul 18, 2004 - 7:28 AM) Unfortu...   Jul 18, 2004 - 4:03 PM
- - uzthedentist   QUOTE rue in the past. Rumor has it that if Toyota...   Jul 18, 2004 - 7:27 PM
- - celicaman96   QUOTE (uzthedentist @ Jul 18, 2004 - 5:27 PM) they...   Jul 18, 2004 - 9:17 PM
- - DamDirtyApes   how can toyta say that celicas are not bringing in...   Jul 18, 2004 - 9:25 PM
- - turboinduction   Of those 20-30 celicas.... compare those to Camrys...   Jul 18, 2004 - 9:51 PM
- - TRDCelicaFan   Personally, I'm not convinced by the announcem...   Jul 24, 2004 - 4:27 PM
- - nmanti   QUOTE (uzthedentist @ Jul 18, 2004 - 5:27 PM) if...   Jul 24, 2004 - 6:55 PM
- - SellingAllMyStuff   dammit i want an MR2-S too.....   Jul 26, 2004 - 1:49 PM
- - neoklis   Well people i need to tell you the following. Toyo...   Jul 27, 2004 - 1:00 AM
- - _rz_   I think Toyota will come up with a nice car if the...   Jul 27, 2004 - 7:31 AM
- - nmanti   The Will looks kinda like a next variant Matrix. D...   Aug 7, 2004 - 6:44 PM
- - SportivoConcepts   QUOTE (shid @ Jul 18, 2004 - 4:17 PM)The AWD ...   Aug 10, 2004 - 12:50 AM
- - ST-204   QUOTE (SportivoConcepts @ Aug 10, 2004 - 5:50 AM) ...   Aug 10, 2004 - 2:20 PM
- - uzthedentist   wrong thread please delete   Aug 10, 2004 - 2:58 PM


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