Toyota does the darndest things, about 7th gen |
Toyota does the darndest things, about 7th gen |
Mar 2, 2005 - 11:33 AM |
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Enthusiast Joined Feb 19, '05 From Indianapolis Currently Offline Reputation: 0 (0%) |
It seems to me that Toyota has it marketing strategy shoved so far up its ass that it is regurgitating it all up, but in a bad way. Why is it that Toyota invested so much in the 5th and 6th gen celicas and completely cut everything out of the 7th. the 5th and 6th had convertibles, all wheel drive, turbo, GT/ST models, liftbacks, hatchbacks, humpbacks, what have you. but the 7th gen they did nothing like this save a GT-s model. I have never seen a 7th gen ST before, always been GT's or GT-s. and now they are cutting them from production in North America. Why would Toyota be so naive? Perhaps if they didnt charge so damned much...
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Mar 2, 2005 - 5:14 PM |
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Enthusiast Joined Feb 27, '04 From Illinois Currently Offline Reputation: 1 (100%) |
I think it has everything to do with the market the automotive industry is in.
Right now, the big push is hybrid vehicles. They're all economy driven. Its just an example of how Toyota is moving forward. You can't stick on one aspect of production forever. You have to keep shuffling around and inventing new ideas and concepts to keep consumers interested. Here is a thought that just popped into my head.. You mentioned that 7th gen Celicas don't come in a convertible/coupe/hatch and so on like the 6th gen Celicas did... But isn't the Celica Coupe actually a Curren by Japanese standards? So maybe instead of importing 2 vehicles, they made an option for the Celica (i.e the coupe) so that they could sell more vehicles instead of having hardly any Currens be sold. Does that make sense? And as for the 7th gens, there isn't any reason to offer another option of the celica because there was no other car to import along with it.. -------------------- |
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