Lexus LF-A unveiled Options

[celicaST]

finally

something about the front looks off, but overall pretty nice

[Keiri]

I think the point that guys are trying to reach across is... why would a company with already questionable sales due to economic downturn is out there making super cars??? It would be like kia all of a sudden turning around and producing lamborgini-like car.

Part of Toyota's lack of sales, especially from an enthusiast view, is a lack of exciting cars; too many cookie cutter Corollas and Camrys. The LF-A acts as a "halo" car in a couple ways; it's a car that speaks for the brand and provides an elusive image that they've lacked and some/many of the developments procured from the project will slowly trickle into future Toyotas. Even if it doesn't sell really well the fact it exists means Toyota's serious about bringing back excitement and it will get people interested in the brand...even if they can't afford the car, hate the car, or exclaim about the price...it means they're talking about Toyota.

Just my .02 cents.